Privacy Policy

Last updated: September 18, 2026

This Privacy Policy explains how UBERMENSCH LTD, trading as Cloth & Chapter (“Cloth & Chapter”, “we”, “us” or “our”) collects, uses, shares and protects personal information through clothandchapter.com.

For applicable UK and European data protection law, UBERMENSCH LTD is the data controller. Our registered office is Office 6024, 58 Peregrine Road, Hainault, Ilford, Essex, IG6 3SZ, United Kingdom. Questions and privacy requests can be sent to clothandchapter@gmail.com.

1. Information we collect

Website and device information

When you visit the site, our hosting and security providers may process technical information such as your IP address, browser and device type, operating system, time zone, requested pages, referring page, approximate location, timestamps and security signals.

Analytics information

If you allow analytics cookies, we collect information about visits, pages viewed, traffic source, campaign links and interactions such as product or tutorial clicks. We use Google Analytics 4 with advertising signals disabled. Analytics storage remains denied unless you choose to allow it.

We also keep simple first-party visit statistics on our own Cloudflare hosting: pages viewed, time on page, how far a page was scrolled, traffic source, approximate location (country and city) and device type, plus steps such as adding to cart or starting checkout. This measurement sets no cookies and does not store your IP address. Visits on the same day are grouped with a one-way code that changes every day, so it cannot be used to follow you over time.

Mailing-list information

When you join the First Chapter list, we collect your email address, consent record, signup time and available attribution information such as campaign source, referring site and landing page.

Order information

When checkout is available and you place an order, we collect information needed to process and fulfil it, including your name, email address, telephone number where provided, billing and delivery addresses, order contents, transaction status and shipping information. Complete card details are collected and processed by the payment provider shown at checkout and are not stored by us.

Customer-support information

If you contact us, request a return or make a guarantee claim, we collect the information you provide, such as your name, email address, order number, messages, photographs and evidence relevant to the request.

2. Why we use personal information

3. How we share information

We share information only when reasonably necessary to operate the store, fulfil an order, protect the service or comply with law. Recipients may include:

• Cloudflare, for website hosting, network security, bot protection and privacy-focused web analytics.
• Google Analytics, for optional website analytics after consent.
• Microsoft Clarity, for session recordings and heatmaps that show how pages are used. Text you type into forms is masked. Clarity cookies are used only after you allow analytics.
• Resend, for mailing-list management and service or marketing emails you have requested.
• Payment providers shown at checkout, such as Stripe or PayPal, for payment processing, fraud prevention and transaction records.
• Warehouses, carriers and fulfilment partners, for packing, shipping, tracking, returns and guarantee claims.
• Professional advisers and authorities, where required to comply with law, enforce an agreement, resolve a dispute or protect rights and safety.

We do not sell personal information for money.

4. International transfers

Some providers or fulfilment partners may process information outside the country where you live. Where data protection law requires it, we use an approved transfer mechanism or rely on another lawful safeguard.

5. How long we keep information

• Mailing-list information: until you unsubscribe, withdraw consent or the list is closed, subject to a limited suppression record so we can respect an opt-out.
• Order and transaction records: generally up to six years after the relevant financial year or longer where required for a dispute, tax or legal obligation.
• Support and return records: for as long as reasonably necessary to resolve the request and establish or defend legal claims.
• Analytics information: according to our analytics settings and the provider's applicable retention period.
• Security logs: for a limited period appropriate to detect abuse, investigate incidents and protect the site.

6. Marketing choices

We send marketing emails only where we have permission or another lawful basis. You can unsubscribe through the link in an email or contact us. Unsubscribing from marketing does not stop necessary service messages about an order, return or account.

7. Cookies

We use necessary technologies to remember privacy choices, protect forms and operate the site. Optional analytics cookies are used only after consent where required. Details and controls are available in our Cookie Policy.

8. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, restrict or object to processing of your information, obtain a portable copy, withdraw consent and complain to a data protection authority. California and Canadian residents may have additional rights under applicable state or federal law.

To make a request, email clothandchapter@gmail.com. We may need information to verify your identity. Withdrawing consent does not affect processing already carried out lawfully.

9. Security

We use reasonable technical and organizational measures designed to protect personal information. No online service can guarantee absolute security, so please contact us if you believe your information or an order has been compromised.

10. Children

The store is not directed to children under 18, and we do not knowingly collect personal information from them. A parent or guardian who believes a child has provided information can contact us to request its deletion.

11. Changes to this policy

We may update this policy to reflect changes to the store, providers or legal requirements. The updated version will be posted here with a revised “Last updated” date.